Restaurant operators Restaurant operators across urban and regional areas urban and regional areas are adopting guest relationship tools CRM platforms to personalise diner experiences personalise diner experiences.
Unlike generic software, restaurant-specific customer platforms venue CRM tools focus on booking behaviour visit frequency to segment guest types trigger marketing.
At aspirehospitality.com.au Aspire CRM strategy team, we help venues make data actionable deploy, configure and optimise CRM systems to suit each brand’s venue format and audience style, offer, and team workflow.
Common CRM features for hospitality:
* Email marketing flows Birthday and re-engagement triggers
* First-party data capture Reservation and check-in sync
* Feedback loops NPS tools
* Segment-based offers VIP lists
Why venues need CRM:
* Walk-ins are unpredictable Social reach is declining
* Owning guest data = better ROI Rebookings outperform new leads
* Hospitality is relationship-based Personalisation drives spend
Case studies:
* Regional hotel grew events bookings via birthday triggers Multi-site café group used tags to tailor promos
* Rooftop bar improved Google ratings using CRM review asks Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Too many guest channels, no single view Inconsistent data across bookings
* No link between bookings and marketing Staff unsure when to follow up
CRM platform functions deployed by aspirehospitality aspirehospitality:
* Email + SMS journeys Profile enrichment from POS and online orders
* Guest tagging and preferences Automated loyalty triggers
* Visibility across venues Visibility across venues
Hospitality CRM searches we see trending:
* aspirehospitality "best CRM for restaurants"
* "how to retain diners"
* "POS with CRM built in"
Start here:
* {Visit aspirehospitality
* Request CRM platform shortlist
* Make guest data work for you
Aspire Hospitality —
Australia’s venue CRM partner.